November 6, 2022

JAMES AMOAH, CEO
This blog post explores the concept of storytelling to overcome supply chain challenges using an episode from the Korean series “Hello Me” from TV When a company that makes snacks cuts ties with an organic strawberry farm because of a late delivery, it causes a drastic drop in sales. The product development team applies a narrative approach and uses creative treats to restore the trust of the farm owners. This example highlights the importance of understanding human emotions and relationships in supply chain dynamics and taking a broader perspective beyond conventional metrics.