The pace of business has significantly increased in recent years. Consumers expect almost instantaneous responses to their needs. We have got used to receiving the goods we order on-line within hours – not days. Ensuring you have the most effective distribution channels and operational logistics has never been so important. In this module look at the component parts of a modern distribution network, and some of the key decisions that need to be made when designing your distribution channels to optimize performance. We will look at those decisions at a strategic, tactical and operational level, explore the options and some of the considerations you should take into account when developing a successful distribution strategy.