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Pricing and Revenue Management
No public date is currently scheduled for this course. We can provide a tailored course at a time and date that suits you. If interested please contact us.
Duration: 1 day
Prerequisites:
No specific requirements are necessary for the course, other than a keen desire to understand how pricing strategies are used to generate increased profit in a business.
Complete Pre-Course Material: will be provided to you once you have enrolled.
Price: 1,200 CHF
Revenue management is the employment of various pricing strategies, using analytics, to optimize business revenue by offering individual products and services at optimal prices to each customer.
in PERson Training
A personalised and supported experience.
Small group sizes and expert trainers who facilitate inspiring, interactive and fun classes.
Join our Pricing and Revenue Management Course
The overall aim of the course is to consider the many, varied choices that revenue managers have at their disposal to maximize business revenues. Revenue managers will learn how to offer services and products to the right customers at the best price and at the best time.
(1) Overview of some foundational economic concepts:
waterfall management, pricing models, margin leakage, profitability management, elasticity of demand, supply and demand and the history of Pricing and Revenue Management.
(2) Consideration of Revenue Management strategies:
- bundling and unbundling
- overbooking
- dynamic pricing
- reference pricing
- promotions
(3) Consideration of Revenue Management strategies to enhance financial performance from a combination of high-yield and price-sensitive customers, including strategies to prevent full paying customers from seeing discounted offers on the same products that have been aimed at more price-conscious customers.
Deals:
- Rate fences
(4) Consider the drawbacks to revenue management strategies.
(5) Impact of these strategies on customers
This course is aimed at:
- This course is for professionals looking to apply pricing strategy and revenue management techniques to their organisation.
- Business and Economics students would benefit greatly from this course.
- The course is suitable for anybody wishing to gain an understanding of the basics of pricing and revenue management.
This course will help you to:
Become an expert and an authority in your team in this crucial area of the supply chain.
Become a better manager
Increase your confidence.
Smart, inclusive, holistic management strategies.
CERTIFICATION
Get Certified with our Pricing and Revenue Management Course.
The role of Revenue Managers is to know their market and their customers: understanding, anticipating and responding to changing market demand, and being able to accurately link the right products to each customer segment, based on customer’s appreciation of product value.
Practical Information
Want to know more?
The course can take place in two ways.
(1) If you contact us and tell us you want a training in a particular area we cover.
(2) When we have a course running which will be displayed above in a calendar format.
The course can either be in-person or virtual via video conferencing.
The course can take place in two ways.
(1) If you contact us and tell us you want a training in a particular area we cover.
(2) When we have a course running which will be displayed above in a calendar format.
The course can either be in-person or virtual via video conferencing.